Cartoon Network Enterprises steps into movie merchandise with Bucchki toy 
By IndiaFM News Bureau, October 24, 2007 - 20:51 IST
POGO and Cartoon Network Enterprises (CNE), the specialised licensing and merchandising division of Cartoon Network, have devised a unique way to promote a new toy called ‘Buchki’. The toy finds a place in the forthcoming B R Films' 'Bhootnath'. The toy has been infused in the script of BR Chopra Films' Bhootnath wherein the characters (two kids Jojo and Banku) are shown playing with the toy. The movie will hit the big screens in January 2008.
Bucchki is a toy with circular disc with projections and five screws, which is attached to strings on both sides with rings at the end for a good grip.
CNE has already got into a Licensing and Merchandising (L&M) deal for Love Story 2050, a film starring Priyanka Chopra and Harman Baweja.
Commenting on these associations, Jiggy George, Executive Director, Cartoon Network Enterprises, India & South Asia, said, “We wanted a movie fit at first go because we had to ensure that the movie plot sticks to what our brand stands for in terms of wholesome entertainment. Bhootnath fitted the bill and we have tied up with the movie on the L&M front. Thus, the toys will have an exposure through the film in a subliminal way.”
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